Charles Darwin s Theory Of Evolution - 1336 Words

Charles Robert Darwin, the creator of the theory of evolution that has changed the way that we perceive the world as we know it. The naturalists think that we are all our own separate beings but the theory of evolution goes against what the naturalists think. Darwin believes that every species that exists today is just an evolution of their ancestor where we needed to adapt to different geological environments and living conditions to survive. This principle is called â€Å"Survival of the fittest† and links to the idea of natural selection which is the basic concept of evolution. The concept of natural selection is when given when a species changes to accommodate its environment to be able to survive, it can be weather conditions or even to be able to escape predators but eventually because of this the species evolves differently to be able to stay alive. Charles Darwin is the father of evolution who has shed light upon many things that help us to understand who we are and ho w we came to be today. In this paper I will be talking about his theory and how it works. The different view points about it which could be negative depending on what you believe in and further develop the concept of natural selection also evolution within itself and how different species had to evolve to adapt to the environmental conditions. Before starting on the Charles Darwin’s evolution theory I will first give background on who this man was. Born the 12th of February in 1809, Darwin wrote a veryShow MoreRelatedCharles Darwin s Theory Of Evolution984 Words   |  4 PagesCharles Robert Darwin was a British man who became one of the greatest contributors to the study of evolution. He was a naturalist who was able to develop a theory of evolution based on biological changes that he witnessed occurring in varieties of samples on his travels all around the world. Charles Darwin is valuable in science history, simply because he was the first geologists who had come the clos est for closing the gap on how and why biological changes occurred. The naturalist and geologistRead MoreCharles Darwin s Theory Of Evolution801 Words   |  4 PagesThe theory of Evolution is one of the greatest intellectual revolutions of human history. It can drastically change our perception of the world and our place in it. Charles Darwin created a coherent theory of evolution and amassed a great body of evidence in support of this theory. During this time, most scientists fully believed that each organism and adaptation was the work of the creator. A fellow scientist Carl Linnaeus created a system of classifications that we still use today. Charles RobertRead MoreCharles Darwin s Theory On Evolution Essay1074 Words   |  5 Pagesand how did life start, along with the creation of the universe and Earth? Charles Darwin’s theory on evolution, which is called natural selection, is based on the idea of species naturally adapting to their surrounding environment to better the species chances for survival. Creationism, on the other hand, is the belief that the universe and living organisms originate from specific acts of divine creation. Both are theories on life, and how such life came to be thing we all know. It is not the strongestRead MoreCharles Darwin s Theory Of Evolution1750 Words   |  7 PagesCharles Darwin is remembered for his theory of evolution. Much controversy surrounds Darwin s theory. Questions abound. Is evolution a four billion year old process, creating life forms primarily at random but each shaped by an ever-changing and complex environment, that has resulted in all of the wondrous life forms that surround us? Or are all of those beautiful elements of our nature, along with the vastness and majesty of the entire universe, a creation of an intellect of vast intelligence andRead MoreCharles Darwin s Theory Of Evolution1055 Words   |  5 Pages Charles Darwin was an English naturalist and geologist, he was known greater for his contributions for the evolution theory. Darwin wrote a book in 1859 it was published and became the greatest and well known book. The name of the book was â€Å"On the Origin of Species†. In the book he wrote about his theory of evolution by natural selection, he discovered how the process of how organisms change as time goes on. Changes in traits and the organism’s physical behavior. Darwin believe change happensRead MoreCharles Darwin s Theory Of Evolution951 Words   |  4 Pagesmore vigorously than in America’s public school science classrooms. Of particular concern for school administrators and the educators whom they supervise, are the repeated efforts of Christian fundamentalists to replace the teaching of Charles Darwin’s Theory of Evolution by Natural Selection with Biblical Creationism. During the past ninety years, many legal cases have further defined the bo undary of that wall of separation. In response, the methods employed by the proponents of Biblical CreationismRead MoreCharles Darwin s Theory Of Evolution1737 Words   |  7 PagesThe theory of evolution is one of the great intellectual revolutions of human history, drastically changing our perception of the world and of our place in it. Charles Darwin put forth a coherent theory of evolution and amassed a great body of evidence in support of this theory. In Darwin s time, most scientists fully believed that each organism and each adaptation was the work of the creator. Linneaus established the system of biological classification that we use today, and did so in the spiritRead MoreCharles Darwin s Theory Of Evolution1957 Words   |  8 Pagesdiscusses the theory of evolution in detail. Topics this paper will address include defining the theory of evolution and explaining how the theory has evolved over time, as well as highlighting the strengths and weaknesses of the theory and e xamining how effective the theory is in today’s world. I. Description of the theory The theory of evolution sets forth an explanation of how all of the living species on Earth came to be. The theory as we know it today, written by Charles Darwin, states thatRead MoreCharles Darwin s Theory Of Evolution2319 Words   |  10 PagesCharles Darwin is commonly known for writing On the Origin of Species, published in 1859. Based on his findings, Darwin concluded to â€Å"the theory of evolution, [by which] is the process of which organisms change over time as a result of changes in heritable or behavioral traits† (Than, 2015). Certain changes that occurred in the organism s’ environment allowed it to evolve, survive, and produce offspring with those developed traits. He recorded his findings while aboard the second voyage of H.M.SRead MoreCharles Darwin s Theory Of Evolution Essay2312 Words   |  10 Pages Darwin and his Followers Charles Darwin is one of the most well known names in the United States for good reason. His theory of evolution through natural selection was not only revolutionary in the scientific world, but were also applied to society by some of his followers in this country. Some of these applications were beneficial to society while others simply allowed people to use his teachings for their own goals. While not apparent at first, Darwin does believe in a meaning in life similar

Taking a Look at Emotional Intelligence - 1524 Words

Emotional intelligence: Modern organizations are confronted with demands and pressure is growing consistently cost -effective education leadership, continues to intrigue researchers and practitioners. Considerable amount of research and attention to emotional intelligence and life, personality, social interaction, teamwork, education and leadership to identify links between social satisfactions has been paid. Today increasingly complex and changing world, researcher’s emphasized need for the new management approach has. Concept of emotional intelligence has gained popularity in recent decades, however, rooted in the study of features and concepts of EI conducted during twentieth century. Previous work has contributed to success of life in which general intelligence, with exception, identified scope. However, current concepts of emotional intelligence have begun to show that it was not until 1980. Emotional intelligence is the capacity to recognize emotions, to reach and produce emotions in order to support a thought, to appreciate emotions and recognize the meanings of emotions, and thoughtfully control emotions in order to support both superior emotion and thought Emotional Intelligence is a technique of identifying, learning, and selecting how we assume, experience, and performs. It outlines our communications with others and knowing ourselves. Emotions are planned to provide guidance, to assist individuals when they came across with important situation to leave to mentalShow MoreRelatedWhy it is important to have emotional intelligence in the workplace1600 Words   |  7 Pagesï » ¿ Why Emotional Intelligence Is Important To Have In The Workplace MGMT 201 11/21/2013 Introduction There are many different characteristics a person needs to possess in order to be an effective leader and to be an asset to a company. Besides having a high IQ a leader must be able to evaluate a business environment, manage tasks efficiently, promote strategic thinking and innovation, and manage change. All the traits just mentioned are extremely importantRead MoreEmotional Intelligence1076 Words   |  5 Pagesit suggests someone’s level of mental competence can be measured. If there is an answer to this question, it suggests that a person’s level of smartness or intelligence can be found pretty straightforwardly by a score on a measurement of intelligence such as an IQ test. Find a pen or pencil, have a seat, and take an IQ test. Even better, look one up on the internet. Hours†¦or even minutes later you will receive a score that supposedly tells you how smart you actually are. â€Å"Based on these results,Read MoreThe Social Work Field, Emotional Intelligenc e1503 Words   |  7 PagesIntroduction Often in the social work field, a clinical will hear the term emotional intelligence and the five domains associated with it, which are relationships, tolerance, flexibility, self-management, and emotional awareness. There are many different definitions of emotional intelligence, but it has been described as the ability to motivate oneself and continue in the face of frustrations; to manage impulse and delay gratification; to regulate ones moods and keep distress from overtaking theRead MoreEmotional Intelligence ( Eq )854 Words   |  4 PagesEmotional Intelligence Emotional intelligence (EQ) is the ability to identify, use, understand, and manage own emotions and emotions of others in positive manners to alleviate stress, relate effectively, empathize with others, surmount challenges, and moderate conflict. This capacity enables us to recognize and understand (usually a non-verbal process) emotional experiences of others. EQ is learned, contrary to Intellectual ability (IQ) that is constant over the course of time. In order to permanentlyRead MoreSelf Assessment And Reflection On Self Awareness1024 Words   |  5 PagesSelf-Assessment and Reflection Ayofemi C. Cassell Grand Canyon University: UNV-605-0500 Leadership and Organizations 14 January 2015 â€Æ' Self-Assessment and Reflection Self-Awareness, self-concept and emotional intelligence are effective managerial concepts that will result in leadership success. According to Stanford University, having these soft skills are indispensable traits that good managers should develop to be successful leaders. Managers strive to become aware of who they are, what theirRead MoreAfter Taking The Values In Action (Via) Inventory Of Strengths,1285 Words   |  6 PagesAfter taking the Values in Action (VIA) Inventory of Strengths, I realized that some of what I thought were my character strengths actually proved otherwise based on the survey taken. Although I am not surprised that my top character strength is honesty, it was interesting to learn my other top strengths. Taking the Emotional Intelligence (EQ) and Leadership Self-Assessment introduced me to my social and self-intelligence. Using the KAB model, I was able to identify knowledge, attitude and behaviorRead MoreHow Your Company Can Improve Customer Engagement Wit h Emotional Intelligence Essay1029 Words   |  5 Pagesimprove customer engagement with emotional intelligence. Exploring Emotional Intelligence Research by Gallup found a link between customer satisfaction and future business success. It centers around buyers emotional connection with the salesperson. Customers who like their sales rep are 12 times more likely to purchase. So, exactly what is emotional intelligence? It’s the ability to recognize and understand your own emotions as well as others. Emotional intelligence is comprised of five key elements:Read MoreEmotional Intelligence : An Inborn Characteristic1330 Words   |  6 PagesEmotional Intelligence is the ability to express and control our own emotions and it is important because it provides us with the ability to understand, interpret and to understand the emotions of others (Segal Smith, 2015). The definition of emotional intelligence refers to the ability to perceive, control and evaluate emotions. Emotional intelligence can be learned and strengthened however there are some claims that emotional intelligence is an inborn characteristic (Segal Smith, 2015). AnRead MoreEssay about Emotionally Intelligent Leadership1226 Words   |  5 Pages More recently, is the work of Daniel Goleman. Goleman defines emotional intelligence as a blend of Gardner’s interpersonal and intrapersonal intelligence. Goleman suggests â€Å"softer skills such as empathy, intuition, self and social awareness are what distinguish great leaders and successful companies†. These soft skills are found deep within ourselves and our minds. â€Å"The most primitive part of the brain, shared with all species that have more than a minimal nervous system, is the brainstream surroundingRead MoreWho Is The Best Entrepreneur?1435 Words   |  6 Pagesfar. Specifically, they must possess a mix of traits that has come to be known as emotional intelligence. The need for emotional intelligence can be clearly seen when analyzing its key components and how entrepreneurs use them. The first and one of the most important components of emotional intelligence is self-awareness. According to Daniel Goleman in his Harvard Business Review article on emotional intelligence, â€Å"self-awareness means having a deep understanding of one’s emotions, strengths,

Marketing Strategy of Breville Double-Free-Samples for Students

Question: Disucss about the Marketing Mix and Marketing Strategy for "Breville Double Boiler Coffee Machine". Answer: Introduction The purpose of producing the paper is to develop a marketing strategy report which can significantly highlight the targeting, positioning and the marketing mix for the Breville Double Boiler Coffee Machine". It is the key product which can attain huge market share and customer base by the means of effective marketing mix and brand positioning. The data has been gathered from various secondary resources which has a vital role in framing the marketing mix and marketing strategies, there were also analyzed certain issues in gathering the data such as confidentiality and privacy issues that restricted the easy access to relevant data (Gammoh, Koh and Okoroafo, 2011).In the present scenario, there is a much need of the Breville Double Boiler Coffee Machine" in both the household as well as in the restaurants and offices. And thus to meet the needs of the consumers, there is an extensive need for developing the marketing mix and marketing strategy for the product. Target segment Theone segment that is targeted to implement a marketing strategy is the psychographic segmentation. The psychographic segmentation is one the basis of the lifestyle of the individuals. The value, interest and attitude of the individuals help the marketers to classify the products and services into small groups. The psychographic segmentation is selected as the targeted segment because there are factors such as the demand for the Breville Double Boiler Coffee Machine" is depended upon the attitude and lifestyle of the people as they want to save their time as well as because of the various new and pioneering trends there is demand for the Breville Double Boiler Coffee Machine". Because of the changing lifestyles of the people there is less time with the individuals to manage the modern lifestyle they have a need of the Breville Double Boiler Coffee Machine" in managing their daily lives and routine (Solomon, 2014). It is considered as one of the best opportunity for sales because of the reason that with the changing lifestyles and shortage of time, the individuals have a need to purchase the Breville Double Boiler Coffee Machine" for having faster serving of coffee. The recommended marketing mix strategy for targeting this segment is by the means of social and digital marketing so that more and increased number of customer bases can be targeted (Wedel and Kamakura, 2012). Brand Positioning To position the brand of Breville Double Boiler Coffee Machine" in the market there is a need of brand positioning strategy which will be helpful in offering the brand a point of difference by the means of providing USP i.e. unique selling proposition. The brand positioning strategy which will be used by the brand will be differentiation and value positioning. The product has several innovative and pioneering technologies which offer the brand with benefits and advantages of differentiation and helps in effective positioning of the brand in the consumer market (Hassan and Craft, 2012).With the differentiation strategy, there is also value positioning by which the brand offers high value to its customers in comparison with the competitors products. The Breville Double Boiler Coffee Machine" offers value-priced and high quality products to the consumers for having a brand positioning in the market (Aaker, and Joachimsthaler, 2012).In the positioning map, Yellow shows Breville Double Bo iler Coffee Machine", Black is for Brewtus Espresso, Green is for premix team and coffee machine and blue is for La Cimbali Espresso Coffee Mchine. Positioning Map As per the positioning map, it has been analyzed that Breville Double Boiler Coffee Machine" stands at a very good position which shows that the quality is vet high and good position that explains that the prices are reasonable but the quality is very effective. Marketing Mix recommendations PLC and the diffusion of innovation In the Product life cycle, the product Breville Double Boiler Coffee Machine" is at the growth stage as it has already established its presence in various regions and as per the growth stage, the consumers the brand will target will be the households, the organisations, small offices and also the various cafes and restaurants so that it can also attain more customer base and market share (Kapferer, 2012). Types of consumer products The product comes under the category of unsought products as these are the products that the consumers do not have knowledge about or gain knowledge but does not usually consider buying. Such products are purchased when there are specific needs and when the consumers have appropriate knowledge about these products. Therefore, Breville Double Boiler Coffee Machine is an unsought consumer product (Akaka and Alden, 2010). Product As the product is already have touched the growth stage in the PLC, thus, there is a need to have more innovations in the product design to effectively implement and communicate the brand positioning. The product offer will possess more pioneering and innovative technologies with less energy consumption. The unique selling proposition of the product will be its innovative technology but at comparatively low prices (Jain, 2013). Place The key place targeted by the product is Australia as there is an essential need for such machines in the offices as well as in the households and the restaurants. The channels require for effective distribution of the products can be both online selling as well as by the means of having promotions by the means of campaigns so that there can be increase distribution and sales of the products by firstly informing people about the product (Hollensen, 2015). Promotion There will be an integrated marketing communication campaign that will help in promoting and advertising the brand in a more unified, consistent and clear manner. The message for the target customers in the campaign will be to have instant coffee in one go with unique flavors and taste (Armstrong, et al., 2015). To promote the product there will take use of three efficient promotional tools that comprises of: TV Commercial: To have strong brand positioning there will be taken use of the most strong channel i.e. the TV commercial so that more number of people can be targeted Sales Promotion: There will also be effective role of sales promotions tools in achieving strong bard positioning as the brand will provide free demonstration of the products and the Price Off offer to attract the customers by giving the customers some discount on the actual prices (Hassan and Craft 2012). Billboard: For attaining increased customer base and to have high promotions, there will be take use of the billboards for displaying the advertisement of the Breville Double Boiler Coffee Machine. It will result in enhanced publicity of the product (Khan, 2014). The reason behind choosing these particular promotional tools is that all these tools have an extended and strong coverage which can help the product to have rapid and effective marketing. All the three tools are highly diverse thus they will be able to target various markets and can capture diverse set of customers from various regions. These tools also assist in brand positioning as these tools helps in gaining strong market share which ultimately results in high market visibility and positioning of the brand (Varadarajan, 2010). Price For marketing the product there will be used penetration pricing as the brand positions itself through differentiation and value position by offering the product at comparatively low prices than the competitors. Thus to establish and position the brand the products are available at such prices which are affordable by the consumers (Kotler, 2012). Summary Table of Marketing Mix Mix Current what the Brand is doing now Recommendation Explain how your Recommendation will more-effectively support and communicate your Brand Positioning. Product Selling Breville Double Boiler Coffee Machine with similar technologies as of competitors To increase technology and have innovations in the product By taking use of innovative technologies and up gradations, there can be fetched attention of the new customers bases Place Some regions of Australia To cover entire Australia as well as some neighboring regions This will result in more sales and increased customer base with high visibility Promotion Using online platform and physical store and posters To take use of TV commercials, billboards and sales promotions These channels will give an extended coverage to the products which will result in fetching attention of the potential customers Price Selling at nominal prices To offer product at little low prices in comparison with the competitors This will help in fascinating increased customer base as more consumers will be able to purchase the product Conclusion From the report, it can be concluded that by having an effective and adequate implementation of the marketing mix there will be brand positioning to the set target market. It has been analyzed that the marketing mix is internally consistent as all the 4Ps are in consistence with the positioning of the product. The recommended marketing mix in context with rice will help the product to have higher market share throw low pricing. In terms of place and products, there will be increased sales in the other regions of Australia and with innovative technologies more number of consumers can be targeted. In terms of promotion, the billboards, TV commercial and sales promotion will help the product in achieving a more competitive advantage. The recommendations offered can be stated as both socially responsible as well as ethical as all the marketing mix recommendations are beneficial for the societies as comparatively the products are available at low prices. In respect with the aspect of corporate social responsibility, the marketing mix recommendations must be implement in a way that it helps the society such as by offering free samples at some NGOs and by participating in social campaigns. There should also implement a corporate compliance programs so that all the activities are socially and ethically rights. To evaluate the overall performance of the marketing mix, there must be used triple bottom line reporting according to which there will be analysis of the performance on the basis of three major levels i.e. financial, environmental and social. If at all the levels, the product met the criteria, then are considered as ethically working (Hall, 2011). References Aaker, D.A. and Joachimsthaler, E., 2012.Brand leadership.Simon and Schuster. Akaka, M.A. and Alden, D.L., 2010. Global brand positioning and perceptions: International advertising and global consumer culture.International Journal of Advertising,29(1), pp.37-56. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Gammoh, B.S., Koh, A.C. and Okoroafo, S.C., 2011. Consumer culture brand positioning strategies: an experimental investigation.Journal of Product Brand Management,20(1), pp.48-57. Hall, T.J., 2011. The triple bottom line: what is it and how does it work?.Indiana business review,86(1), p.4. Hassan, S.S. and Craft, S., 2012.Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), pp.344-356. Hassan, S.S. and Craft, S., 2012.Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), pp.344-356. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jain, M.K., 2013. An analysis of marketing mix: 7Ps or more.Asian Journal of Multidisciplinary Studies,1(4). Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Khan, M.T., 2014.The concept of'marketingmix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Kotler, P., 2012.Kotler on marketing.Simon and Schuster. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Varadarajan, R., 2010. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.Journal of the Academy of Marketing Science,38(2), pp.119-140. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.

The Strange Case Of Dr. Jekyll And free essay sample

Mr. Hyde Essay, Research Paper In the unusual instance of Dr. Jekyll and Mr. Hyde: Steveson used the architecture of Dr. Jekyll s house really intelligently. The house can be regarded to be parallel to Dr. Jekyll s dual personality. Throughout the book, the house lends itself as a powerful prop, by which it is possible for Dr. Jekyll to utilize his house even when he is in the signifier of Mr. Hyde. The house, like Dr. Jekyll, has a dark side. On the front side of the house, it seems to be an elect, upper category, respectable place. However, the remainder of the house is rather the antonym. As the book described it discolored wall on the upper ; and tire in every characteristic the Markss of drawn-out and so did carelessness. Therefore the back door could be used by Mr. Hyde, with really few surmising Mr. Hyde of holding any connexion to Dr. We will write a custom essay sample on The Strange Case Of Dr. Jekyll And or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Jekyll. Steveson fit the architecture of the house into the narrative smartly. The house supports Dr. Jekyll s secret of being Mr. Hyde at times. The house symbolizes the dual personality of its proprietor. Therefore Dr. Jekyll and his house have parallel features. We are introduced to the back door right at the beginning of the book. The door is said to be equipped with neither bell or knocker, was blistered and distained. Along with the debut of the door is the debut of Mr. Hyde. Mr. Hyde s visual aspect is described as something displeasing, something downright abhorrent. So right from the beginning, we are cognizant of Mr. Hyde s connexion with this cryptic door. Mr. Enfield s narrative on page 2 gives a good apprehension of the fly-by-night character of Mr. Hyde. A quotation mark from the book that best describes this is The following thing was to acquire the money ; and where do you believe he carried us but to that topographic point with the door? whipped out a key, went in, and soon came back with the affair of 10 lbs in gold and a check for the balance on Coutts s, drawn collectible to bearer, and signed with a name that I can t reference. But as the narrative progresses we learn that the house belongs to Dr. Jekyll. The fact that Dr. Jekyll is merely seen in the forepart of the house, which is good equipped and respectable, brings about the contrasting characteristics of the house. This is besides a good clip to observe that this contradiction of the two sides of the house signifies that Dr. Jekyll is evidently concealing a really large secret, and that there is a large difference between his public and private individuality. Mr. Vetterson non cognizing what Mr. Hydes connexion with Dr. Jekyll is, is besides a really large hint to the fact that even when Dr. Jekyll entertains his friends at place, he merely has a certain portion of the house that he puts on show. These parts on show are chiefly the hall, which was a favored illusion of his and which was which was supposed to be one of the pleasantest suites in London ; and the dining room. So, the portion of the house that Dr. Jekyll liked to demo off were big, low roofed, and comfortable ; which is a contrast to what it seemed it may be if one saw the house fro m the dorsum. Other so this, the house seems to be, more or less, private to Dr. Jekyll. As he was a physician it was cognize that he did hold a research lab, which is non exposed till the very terminal of the book when Utterson and the pantryman interruption in to happen a dead Mr. Hyde. It is really of import to theorize on what Dr. Jekyll would hold done if he didn Ts have the convenience of holding the dorsum of his house so rundown and unlike that of the forepart of the house. There likely would hold been no manner Dr. Jekyll could hold made this differentiation between Dr. Jekyll and Mr. Hyde. And no manner he could hold been able to maintain Mr. Hyde a secret for every bit long as he did. The importance of Dr. Jekyll maintaining up his image of a respectable adult male, was more of import in those times. London, and its society must hold been really witting of category and reputability. A secret of the nature of Dr. Jekyll would hold created a dirt beyond belief in those times. This book portrays a really interesting penetration into the dual sides of human nature. Each individual has a dark side, which is brought out in different ways. Some people bring out their violent side by playing athleticss, or watching violent films. Some people find other agencies by which they can come around the darker side of their nature. But Steveson tries to demo, through this novel is that each individual has some secret individuality, and that if their life environment is excessively closed they feel like interrupting boundaries and going their phantasies, at the hazard of what other people may believe of them. Dr. Jekyll himself confessed this to Utterson in his missive after his se lf-destruction. He wrote I know myself, at the first breath of this new life, to be more wicked, tenfold more wicked, sold a slave to my original immorality ; and the idea, in that minute, braced and delighted me like vino. Steveson was seeking to state in this novel, that Dr. Jekyll was a adult male, who had ever followed the regulations of society. He was a respectable adult male, and had neer had any escapades. By going Mr. Hyde, with the aid of his cognition of scientific discipline he was fulfilling his evil side. But he could non wholly bury about society. Although Dr. Jekyll s repute was still of import to him, and he becomes a dissembler in the procedure, he found a manner to conceal his lip service and maintain his repute as it was. This is why he had to utilize his private and public individuality the manner he did. The house clearly caters to Dr. Jekyll s dual personality. Steveson uses the house as a prop throughout the book. The narrative neer would hold worked if the h ouse s architecture was non like it was. It is about excessively much of a give-away that the house was made in this manner. But no reader if the book would recognize this unless, it was thought approximately more, or studied. In decision, the house of Dr. Jekyll is much more of import so one would believe at the beginning of the book. If the architecture was non planned by Steveson the manner it was, the narrative would non hold been every bit good. Steveson used the house greatly to his advantage, and greatened the enigma of the novel.